The NAPA brand is one of the strongest and most recognized in the industry.

NAPA effectively reaches all target audiences through a dynamic, multi-million dollar advertising presence designed to drive customers to your store.

• National TV commercials
• Leading consumer and trade publication ads reminding consumers to “Get the Good Stuff ®”
• Sponsorship of the #55 Nextel Cup Team for NASCAR
• Primary Sponsor in 2008 of DSR Funny Car driven by Ron Capps
• 2008 Presenting Sponsor of PNKS and PINKS ALL OUT
• Major sporting event sponsorships including Major League Baseball
• National marketing initiatives involving Major League Soccer to reach Hispanic consumers
• Web advertising on high traffic sites such as Weather.com
• Radio advertising during peak drive times in your area
• Local retail advertising and merchandising circulars and newspaper ads
• Wholesale market communications for reaching wholesale customers

These images and promotional ads position NAPA AUTO PARTS as the place customers can trust and depend on for the best in products and services as well as knowledgeable people. Today, more wholesale customers choose NAPA AUTO PARTS over any other parts supplier, and 94% of do-it-yourself customers recognize the NAPA brand.