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Introducing BlueDEF PLATINUM™ Diesel Exhaust Fluid

A Breakthrough Innovation In Diesel Exhaust Fluid (DEF). BlueDEF PLATINUM™ with exclusive ADVANCED SYSTEM SHIELD™ TECHNOLOGY is designed to significantly reduce harmful elements and deposits in the selective catalytic reduction system of diesel vehicles by converting NOx emissions to harmless nitrogen and water. This provides optimum fuel economy, saving money on costly repairs, and sustaining the life of your SCR system.

0:01 – VO: In 2010, selective catalytic reduction systems change the game for diesel vehicles. Not only does SCR drastically slash emissions, it also allows manufacturers to develop more efficient engines. But over time, SCR systems can become hampered by harmful deposit buildup. These deposits cause extra back pressure, robbing you of fuel economy, torque, and performance; you know, the reasons you bought a diesel truck in the first place.

0:28 – VO: People have tried for years to mitigate deposit buildup but nobody was able to crack the code. Until now.

0:35 – VO: Introducing BlueDEF Platinum: a new revolution in DEF technology from America’s number one brand. Platinum features advanced system shield technology, a formula that significantly reduces harmful deposits from forming to keep your vehicle operating at peak performance.

0:45 – SUPER: ADVANCED SYSTEM SHIELD TECHNOLOGY

0:53 – VO: Platinum is formulated to exacting international standards and backed by our purity guarantee, ensuring that only high-quality DEF will go in your truck. So if you want to maintain optimum fuel economy, save money on costly repairs, and sustain the life of your SCR system mile after mile, put trust in your truck with BlueDEF Platinum.

1:04 – SUPER: Fuel Economy

1:05 – SUPER: Save Money

1:07 – Sustain SCR

1:16 – VO: BlueDEF Platinum. The best just got better.

1:17 – SUPER: THE BEST JUST GOT BETTER

Blue Def Platinum - Put Trust in your Truck’s Diesel Fuel Tank

Put Trust in your Truck’s Diesel Fuel Tank

BlueDEF PLATINUM™ is formulated to exacting international standards and backed by our Purity Guarantee, ensuring that only high-quality DEF is in your truck tank and flowing through your diesel engine. BlueDEF Platinum meets ISO Standards 22241 for purity and composition and is an American Petroleum Institute (API) certified diesel exhaust fluid.

ADVANCED SYSTEM SHIELD™ Technology

With continual use, BlueDEF PLATINUM™ with ADVANCE SYSTEM SHIELD™ technology reduces the formation of future deposits that build up in your diesel exhaust system.
Blue Def Platinum - ADVANCED SYSTEM SHIELD™ Technology
Blue Def Platinum -DEPOSITS - ADVANCED SYSTEM SHIELD™ Technology

Why are deposits bad?

Deposits create back pressure which can increase fuel consumption and reduce engine power.

BlueDEF Platinum’s ADVANCED SYSTEM SHIELD™ Technology will maintain performance, power, and fuel economy mile after mile.

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