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Royal Purple® focuses exclusively on developing super premium, synthetic lubricants and chemical products that provide unsurpassed performance and protect for your vehicle.
TRUST ROYAL PURPLE, THE SYNTHETIC EXPERT
Ready for your vehicle to outperform? Royal Purple’s premium synthetic motor oils provide superior performance and protection for a variety of vehicle applications. This motor oil line covers gasoline and diesel vehicles under warranty; high performance and out of warranty; high mileage over 75,000 miles; and racing oils.
SUPER: ROYAL PURPLE logo
0:05 – 0:08 – SUPER: No Matter What You Drive
0:08 – 0:12 – SUPER: Trust the Synthetic Experts
0:13 – 0:15 – SUPER: Royal Purple Doesn’t Just Meet Industry
Standards
0:16– 0:20 – SUPER: We Exceed Them
0:21 – 0:24 – SUPER: High Performance Synthetic Motor Oils
0:25 – 0:32 – SUPER: Carry the Current SPI and ILSAC Engine Oil
Licenses as well as the GM Dexos 1 Gasoline Oil Approval.
0:33 – 0:40 – SUPER: Performance Advantages
2X
Greater Protection Against Oil Breakdown
6X
Reduction in Engine Wear
0:41 – 0:46 – SUPER: New & Improved Euro Formula
0:47 – 0:53 – SUPER: Euro 0W-40 & 5W-40 Meet API Service SP
and ACEA A3/B4-21
0:54 – 1:01 – SUPER: Performance Advantages
Better
Wear Protection Maximizes Engine Component Life
Superior
Corrosion Protection No Rust Observed in Standard Industry Testing
Increased
Fuel Efficiency a Low Coefficient of Friction Results in Optimized Fuel
Efficiency
1:02 – 1:06 – SUPER: HMX Synthetic High Mileage Motor Oil
1:07 – 1:14 – SUPER: Specifically Formulated for Older Vehicles
with 75,000+ Miles
1:15 – 1:23 – SUPER: Performance Advantages
Better
Wear Protection Maximized Engine Component Life
Reconditions
Hardened Seals Reduces Oil Consumption
Cleanliness
Protection Against Deposit and Sludge Formation
1:24 – 1:28 – SUPER: Duralec Super Diesel Motor Oil with
Synthetic Technology
1:29 – 1:36 – SUPER: Performance That Exceeds the Toughest
Industry Standards
1:37 – 1:45 – SUPER: Performance Advantages
Durability
Wear Protection and Reduced Power Loss
Extended
Drain Interval Superior Thermal and Oxidation Control
Cleanliness
Protection Against Deposit and Sludge Formation
1:46 – 1:51 – SUPER: Now Available Duralec Super Diesel Motor
Oil with Synthetic Technology SAE 5W-40
1:52 – 1:56 – SUPER: HPS Synthetic High Performance Street Motor
Oil
1:57 – 2:04 – SUPER: Specifically Formulated for High
Performance and Modified Engines
2:05 – 2:13 – SUPER: Performance Advantages
Extends
Engine Life Reduces Engine Wear and Heat
Maximized
Horsepower & Torque Improved Sealing Between Piston Ring and Cylinder Wall
Reduces
Engine Deposits and Keeps Engines Clean
2:14 – 2:18 – SUPER: XPR Synthetic Extreme Performance Racing
Oils
2:19 – 2:26 – SUPER: Specifically Formulated for Use in Various
Racing Applications.
2:27 – 2:35 – SUPER: Performance Advantages
Greater
Wear Protection on Startup
Increases
Horsepower
Extends
Equipment Life
2:36 – 2:40 – SUPER: Engine Break-In Oil
2:41 – 2:48 – SUPER: Specifically Formulated to Optimize Wear
Protection During the Sensitive Engine Break-In Phase
2:49 – 2:57 – SUPER: Performance Advantages
Optimizes
Wear Protection
Protects
Engine Valve Train and Camshaft
Allows
New Piston Rings to Seat to Engine Cylinder Walls
2:58 – 3:02 – SUPER: Max-Atomizer Fuel Injector Cleaner
3:03 – 3:10 – SUPER: Specifically Formulated to Improve Fuel
Economy and Enhance Power and Performance.
3:11 – 3:19 – SUPER: Performance Advantages
Restores
Fuel Economy
Maximizes
Horsepower
Improves
Responsiveness
3:20 – 3:24 – SUPER: Max-Clean Fuel System Cleaner
3:25 – 3:32 – SUPER: Specifically Formulated to Maximize the
Performance of Your Fuel System.
3:33 – 3:41 – SUPER: Performance Advantages
Restores
Fuel Economy
Maximizes
Horsepower
Prevents
Rough Idle
3:42 – 3:46 – SUPER: Max-Boost Octane Booster and Stabilizer
3:47 – 3:54 – SUPER: Specifically Formulated with MMT to Deliver
the Best Octane Enhancement.
3:55 – 4:03 – SUPER: Performance Advantages
Raises
Octane Rating
Restores
Power & Fuel Economy
Stabilizes
Fuel
4:04 – 4:08 – SUPER: Max Gear High Performance Gear Oil
4:09 – 4:16 – SUPER: Specifically Formulated to Provide Maximum
Protection to Heavily Loaded Gears.
4:17 – 4:25 – SUPER: Performance Advantages
Maximizes
Horsepower
Extends
Gear and Bearing Life
Reduces
Operating Temperature
4:26 – 4:30 – SUPER: Synchromax High Performance Manual
Transmission Fluid
4:31 – 4:38 – SUPER: Specifically Formulated to Provide Improved
Shift Quality Over a Wide Temperature Range and Reduced Gear Noise.
4:39 – 4:47 – SUPER: Performance Advantages
Greater
Wear Protection
Smoother
Shifts
Rust
& Corrosion Protection
4:48 – 4:53 – SUPER: Max ATF Synthetic Multi-Spec High
Performance Automatic Transmission Fluid
4:54 – 5:00 – SUPER: Specifically Formulated for High
Performance Automatic Transmissions
5:01 – 5:09 – SUPER: Performance Advantages
High Film Strength
Reduces Heat & Wear
Extends Transmission Life
5:13 – 5:16 – SUPER: Are You Ready to Outperform?
5:17 – 5:27 – SUPER: ROYAL PURPLE LOGO
0:00 At Royal Purple we develop synthetic lubricants that outperform
0:04 On reliability, performance, efficiency, and sustainability
0:09 from the race track to the cul-de-sac
0:14 from on the clock to the ship dock
0:19 for the highest performance now and protection for the future
0:24 no matter what drives you, Royal Purple
ROYAL PURPLE® SYNTHETIC MOTOR OIL
Royal Purple High Performance Synthetic Motor Oil exceeds the toughest industry standards, providing 6x increase in valve train wear protection and 2x greater resistance to oil oxidation.
ROYAL PURPLE® CHEMICAL PRODUCTS
Royal Purple Performance chemicals MAXIMIZE performance, RESTORE fuel economy and keep fuel systems clean! Royal Purple’sPerformance Chemicals are formulated to improve fuel economy and restore power for gasoline and diesel vehicles, boats, and lawn and seasonal equipment.
Royal Purple performance chemicals maximize performance, restore fuel economy, and keep fuel systems clean.
Throughout the fuel system, Royal Purple provides the enhanced performance you want and the superior protection you need to keep your car running like new.
Royal Purple Max-Atomizer quickly cleans clogged and coked fuel injectors to restore maximum injector flow, stabilizing ethanol and maximizing horsepower, restoring fuel economy and improving responsiveness.
Max-Clean is a state-of-the-art fuel system cleaner and stabilizer that deeply penetrates deposits and cleans injectors, carburetors, intake valves and combustion chambers, maximizing performance, restoring fuel economy, and stabilizing fuel.
Max-Boost is a high-performance booster and stabilizer, designed for turbocharged, supercharged, nitrous-injected engines and engines equipped with carburetors, port fuel injection and direct injection. Max-Boost increases gasoline octane, enhances engine performance, and stabilizes fuel.
Max-Tane Total Diesel Performance is an all-in-one, all-season diesel additive, specifically formulated to eliminate the problems in high-pressure common rail diesel injection systems. Restoring fuel economy and improving engine start up and reliability in all types of diesel exhaust emission systems.
Purple-Ice is a high-performance radiator conditioner that works with antifreeze to defend against corrosion and deposits, and decreases the surface tension of radiator coolant, reducing engine temperature and optimizing cooling system operation and life.
No matter what you drive, drive farther with Royal Purple’s performance chemicals.
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